How to Reduce Ad Spend Waste With Better Data InsightsWhen you’re spending marketing dollars, you want to ensure that those dollars are reaching the right buyers at the most effective time. However, ad spend waste is a real and ongoing challenge for many digital marketers.
How Machine Learning Improves Ad TargetingAn advertising and marketing project's performance depends upon where the ads are placed. Managing brand name safety and security and positioning, in addition to guaranteeing that the ad isn't presented next to adverse or non-factual material, are important for the success of any type of retargeting strateg
Best Affiliate Tracking Tools for Performance MarketersBest Affiliate Tracking Tools for Performance Marketers help you monitor your return on investment (ROI) by delivering accurate sales and conversion data. These tools also include features like graphical monitoring and link cloaking, which can increase the effectiveness of your marketing campai